Mar 31, 2022
In Design Forum
Knowing that tomorrow everything could be Whatsapp Mobile Number List different. Although the display market is very dynamic and volatile, there are a few developments, themes and trends that will certainly play an important role in 2019. We will take you along in this article. Technological innovations follow each other in rapid succession. These Whatsapp Mobile Number List developments are the driving force behind all kinds of changes in digital marketing and (programmatic) display advertising. The effects of this will be visible and tangible in almost all media disciplines in 2019. Below I will discuss must-know trends on the advertiser side, at agencies and – because Whatsapp Mobile Number List also relevant – important developments in the 'media landscape'. Trends among advertisers in 2019 As far Whatsapp Mobile Number List as we are concerned, advertisers cannot ignore these two trends: Dynamic content Data-driven marketing Dynamic content One of the most important developments Whatsapp Mobile Number List that will continue in 2019 is the creation of dynamic content for display and/or other programmatic purposes. With banners this has been possible for much longer, but online video, digital audio and digital out of home (DooH) can also be purchased more and more with dynamic expressions. This offers Whatsapp Mobile Number List many possibilities for tuning communications based on current events and external triggers such as weather conditions or, for example in the case of digital out of home, files. Unfortunately, in practice, dynamic creations Whatsapp Mobile Number List have not yet been fully adopted. This has several reasons: For example, there is a challenge in the strategic part that is essential for the realization of fully dynamic expressions. This often breaks down. The average lead time and development costs also seem Whatsapp Mobile Number List to be higher in comparison with a 'separate' creation (set). Then we only look at the short term. Dynamic creations, however, offer you as an advertiser a great opportunity to save a lot of money in the long term. The deployment is much more flexible and changes, A/B testing and Whatsapp Mobile Number List personalization is easier. Part of the strategic part of a dynamic creation is determining on which triggers an expression changes.