Updated: Jan 5
The average person spends more time watching videos online than reading text or looking at images. In fact, video accounted for 73% of all online traffic in 2016—meaning that when someone’s on the internet, there’s a high probability they’re watching a video.
It’s the easiest and most popular type of content to consume because: a) it’s so much easier to watch a video about, say, a Photoshop technique than read about it, and b) it’s the most powerful and versatile medium to communicate a message and engage an audience (second to live communication).
Despite all these perks that come with pushing video content online, it’s less competitive to distribute than text and image. This is because making videos is commonly intimidating to the average person, even though it isn’t that scary.
In this blog post, we’ll go through eight practical video tips to get you started on making videos as a complete beginner. By the end of it, you’ll be able to start incorporating videos into your company's content marketing strategy or even create an extra revenue stream by monetizing videos.